How To Start a Fashion Blog (Best 7-Step Process)

how to start a Fashion Blog guide

Do you love fashion? Are you always up on the latest style trends? If so, starting a fashion blog could be an excellent way to share your passion with the world and make some money at the same time!

This blog post will discuss how to start a fashion blog, from choosing a niche to attracting readers. We’ll also share tips on how to make money from your blog.

So if you’re ready to launch your very own fashion blog, read on!

Why Should You Start A Fashion Blog?

To share your passion for fashion with the world!

Have you ever wished to get paid for doing what you love? Well, that’s exactly what fashion blogging can do for you!

Not only is it a great way to express yourself and connect with like-minded people, but it can also be a very lucrative career.

In fact, top fashion bloggers can easily make over $100,000 per month just from their blog alone!

Of course, not everyone will reach there. But even if you only make a few thousand dollars per month from your fashion blog, that’s still a pretty high income!

Plus, starting a new fashion blog is a lot easier than you might think. You don’t need to be a professional writer or photographer to succeed.

And you don’t need to have years of experience in the fashion industry either.

As long as you’re passionate about fashion and are willing to put in the hard work, you can definitely start a thriving fashion blog.

Types Of Fashion Blogs

types of fashion blogs

Before we get into the deets of how to start a fashion blog, let’s decide what your type is! There are two types of fashion blogs:

  • blogs that focus on one particular style or brand
  • blogs that provide a more general overview of the fashion industry

It’s essential for aspiring fashion bloggers to decide the type of blog they want to create.

  1. Specific Style Or Brand in Fashion Niche

If you’re interested in writing about one specific style or brand, you’ll need to be very knowledgeable about that subject.

You’ll also need to be able to take amazing photos and have access to the latest trends.

But if you’re willing to put in the work, starting your own website for fashion can be a great way to make money.

  1. New Fashion Blog on General Niches

On the other hand, if you want to start a more general fashion blog, you won’t need to be as knowledgeable about the fashion industry.

You’ll still need to take great photos and write engaging content, but you’ll have more freedom to write about whatever topics you’re interested in.

And since there’s less competition in this space, it can be easier to build a following.

No matter what type of fashion blog you want to create, there are a few key things you’ll need to do to get started.

How To Start A Fashion Blog: A Step-by-Step Guide

If you’re ready to start a fashion blog, follow these simple steps:

1. Pick A Niche For Your Fashion Blog

steps to start fashion blog

Before starting your fashion blog, you need to decide on a fashion blog niche. This is basically the focus of your blog – what kind of style do you want to write about? Are you interested in high-end luxury brands? Or maybe streetwear is more your thing?

Your niche will determine what kind of content you’ll create, who your target audience is, and how you’ll make money from your blog.

So it’s essential to take some time to really think about what you want your blog to be about.

pick a fashion niche

Here are a few questions to ask yourself when choosing a fashion niche for your blog:

  • What kind of fashion do I like?
  • What kind of style do I have?
  • What would I like my blog to be known for?
  • What kind of content can I realistically create regularly?
  • Who is my target audience?
  • How can I monetize my blog?

Once you’ve answered these questions, you should have a pretty good idea of your fashion blog’s niche. If you’re still not sure, don’t worry!

You can always experiment with different niches until you find one that feels right for you.

Pick a catchy name for your blog; something like “The Fashionista” or “Trendsetter.”

2. Choosing A Travel Blog Domain Name And Web Hosting Company

Now that you know what your fashion blog will be about, it’s time to choose a domain name and web hosting.

Your domain name is essentially your blog’s address on the internet. And web hosting is where all your data and files will be stored.

Getting Your Own Domain Name

When choosing a domain name, try to keep it short, simple, and easy to remember. Avoid using numbers or hyphens, and steer clear of long, complicated names.

You want people to be able to type in your domain name and reach your blog with ease.

We prefer the NameCheap and domain name registrars. Having said that and if you want to save some money, Bluehost is offering a free domain name for the first year. Bluehost is our preferred blog hosting platform for beginners. We’ll be writing more about this blog host service in the next section.

domain name for fashion blog

Free Domain vs. Paid domain

When it comes to starting a fashion blog, one of the first decisions you’ll have to make is whether you want to go with a free domain or a paid domain.

While there are pros and cons to both options, ultimately, it’s up to you which route you want to take.

Free domain

If you choose a free domain, one of the best ways to drive traffic to your blog is by utilizing social media platforms like Instagram and Pinterest.

You can also collaborate with other bloggers in your niche to cross-promote each other’s content and grow your audiences collectively.

When it comes time to monetize your blog, a few ways to do so are through any affiliate program, sponsored posts, and product reviews.

Paid domain

If you have a paid domain, you’ll have more control over monetizing your blog since you won’t be limited by the platform’s rules.

If you are trying to make money from your fashion blog we highly recommend purchasing your own domain name.

You can also use your own domain to create an email list that you can then use to promote products or services relevant to your niche.

Get a domain name with Namecheap or get one free for the first year with the Bluehost fashion blog hosting service.

No matter which route you choose, starting a fashion blog can be a great way to share your passion for style with the world!

Fashion Blogging Platforms and Web Hosting

fashion web hosting

We recommend using as your platform of choice for a self-hosted blog. And for a free WordPress site, simply visit By the way, don’t try to download and install WordPress until you finish this post.  We have some more important tips for you.

WordPress is the most popular fashion blogging platform in the world, and it’s very user-friendly, even for beginners. Plus, it’s completely free to use!

Important: We want to be completely transparent about using WordPress as a free blog hosting platform. If you are blogging for fun and not to make money, then it’s perfectly fine to start your fashion blog using WordPress as your host.

If you are hoping to start a fashion blog as a form of an online business and make passive income, don’t go with a free hosting platform. You will regret it if you fashion blog starts taking off because free hosting will limit you in so many different ways.

You will still want to use WordPress software as your fashion blogging platform but you will want to host it with a paid web hosting service. It’s actually much more afforable than you may think.

As for a hosting service, there are many different options available. We recommend using a reliable web host like Hostinger, SiteGround, HostPapa or our preferred host for beginning fashion bloggers, BlueHost.

BlueHost is a great web hosting service provider because they give you a free SSL certificate, free 1-click WordPress installation and a free domain name for the first year.

Click here to start your fashion blog now.

Steps to Create WordPress Fashion Blog

Now that you have your domain name and web hosting account set up, it’s time to install WordPress.

WordPress is a content management system (CMS) that will allow you to create and manage your blog posts and pages easily.

Bluehost makes it very easy to install WordPress software with just a few clicks.

Once you’ve installed WordPress, you’ll be able to log in to your site by going to (replace “yoursitename” with your actual domain name).

3. Designing Your Fashion Blog's Aesthetic

fashion blog designing

Now that you have set up your blog, it’s time to start thinking about its aesthetic. There are a few different ways to go about this.

You can hire a professional designer to customize a perfect theme for your blog. Or, if you’re feeling DIY-savvy, you can use one of the many pre-made fashion blog themes available online.

This will be the first thing visitors see when they come to your site, so you want to make sure it’s on brand. There are thousands of free and paid themes available for WordPress.

However, not all themes are similar, so it is important to find a WordPress theme that matches your blog’s aesthetics.

We recommend choosing a responsive WordPress theme (a theme that will look good on both desktop and mobile devices) to keep your readers intrigued.

If you’re unsure how to get started, think about what kind of fashion blogs you love and take inspiration from their design.

How to Choose a Fashion Blog Theme?

Your fashion blog theme will be what pulls your entire site together and gives it a cohesive look. Think about the overall feeling or vibe you want your blog to have.

Do you want it to be light and airy? Dark and moody? Fun and quirky? Once you have an idea of the feel you’re going for, choosing a WordPress theme will be much easier.

fashion blog themes

Some popular WordPress Themes for Fashion Blogs are:

  • Astra
  • Divi
  • Cubic
  • OceanWP
  • Blocksy

You can do a search for those blog themes over on ThemeForest.

Experiment with different themes until you find the perfect theme that best suits your style and personality. Have fun with it! This is your chance to really show off your creative side.

What Are the Best Fashion Blog Plugins for WordPress?

Plugins are like apps for your website. They add new features and functionality to make your site do what you want it to do. For instance, a social sharing plugin can help you share your posts across various platforms easily.

There are plugins for just about everything, so finding the right ones can be overwhelming. To help you get started, here are some of the must-have plugins for fashion blogs:

WordPress SEO by Yoast

As mentioned above, the Yoast SEO plugin is a must-have for any blog, mainly a fashion blog.

It helps you optimize your website for search engines so that people can find your content more easily.


WPForms is a powerful plugin that allows you to create custom forms and surveys for your website.

This is great for fashion bloggers who want to collect data from their readers, such as email addresses or survey responses.

fashion blog plugins

Jetpack and WP Rocket

Jetpack is a plugin developed by WordPress that gives you all sorts of features and options for your self-hosted WordPress site.

It includes social media integration, security features, performance enhancements, and more. Basically, it’s a must-have plugin for any WordPress blog.

Simply put, WP Rocket will make you blog load a lot faster. A fast loading website is one important for SEO and ultimately your websites search engine rankings. This is our favorite WordPress plugin for increasing your blogs loading speed.

Gravity Forms

Gravity Forms is another excellent plugin for creating custom forms and surveys.

It’s a bit more expensive than WPForms, but it offers some additional features that may be worth the extra cost, depending on your needs.

Last but not least, we are big fans of the Monster Insights WordPress blog plugin. It’s an unbeatable blog analytics and traffic plugin for WordPress and it make installing Google Analytics easier.

While there are many other great plugins out there, these are the ones that we think are absolutely essential for any fashion blog.

So if you’re starting a fashion blog, be sure to install these plugins to help you get started on the right foot!

Once you have a general idea of your blog’s appearance, it’s time to start creating content!

4. Creating You Fashion Blog Content In Style!

Now that you’ve got all the technical stuff out of the way, it’s time to create content for your fashion blog!

fashion blog content creation

If you’re not sure what kind of content to create, here are a few ideas:

  • Outfit posts: Showcase your personal style by taking pictures of your outfits and writing about where you got each piece.
  • Haul posts: Share your latest shopping haul from any online store with your readers, and let them know how much you paid for each item.
  • Trend reports: Keep your readers up-to-date on the latest fashion trends by writing about what’s popular right now.
  • How-to guides: Write helpful guides on topics like how to style certain pieces or how to put together a capsule wardrobe.
  • Product reviews: Give your honest opinion on fashion products, and let your readers know whether they’re worth the money.

These are just a few ideas to get you started – there are endless possibilities when it comes to fashion blogging! Just be creative, have fun, and don’t be afraid to experiment.

How many blog posts should I write each week?

This is a great question, and the answer will vary depending on how much time you have to dedicate to your blog. If you can only commit to writing one post per week, that’s perfectly fine!

However, if you can write three or four posts per week, your readers will definitely appreciate it.

How long should your fashion blog posts be?

There is no hard and fast rule in terms of how long each individual post should be.

We recommend a minimum of 750 words in each post but ideally we would strive for 1,000+ words.

If you are targeting more competitive fashion keyword rankings then you are typically going to need a post of 2,000 words or more. Many posts here are on our blog are 4,000 words and longer because they are competitive topics.

Don’t fill your fashion blog posts with unnecessary information and fluff but generally speaking, longer is better. Creating a successful fashion blog is hard work. Put in the effort and you will see the results.

Write whatever feels natural for you – some fashion bloggers like to keep their posts shorter and sweet, while others prefer more extended, more in-depth articles.

Ultimately, it doesn’t matter how long each post is as long as you provide value for your readers.

If you’re stuck on ideas for what to write about, take a look at other fashion blogs that you enjoy reading. What kind of content do they typically post?

You can also browse popular fashion magazines or websites for inspiration. Once you have a few ideas, it’s time to start writing!

Remember, the most important thing is just to get started and have fun with it. Don’t worry too much about making mistakes – everyone does at first.

With a bit of practice, you’ll be churning out great content in no time.

Pro tips for creating fashion content

writing fashion blog

You can choose to write about a specific clothing style, such as vintage clothes or streetwear. Alternatively, you could focus on writing about how to put together outfits for specific occasions.

Another important consideration is who your target audience is going to be. For example, are you writing for other fashion bloggers? Or are you targeting readers who are interested in learning more about fashion?

Once you know your website traffic, tailoring your content to them will be much easier. Finally, experiment with different writing styles and post formats until you find a formula that works for you.

With time and effort, you’ll be able to build up a loyal following of readers who can’t wait to see what you write next. Whichever route you decide to go down, make sure that you are passionate about the topic!

5. Monetize Your Fashion Blog

Now that you know how to start a fashion blog, it’s time to talk about how you can make money from it.

There are a few different ways to monetize your blog, and the best way for you will depend on your individual circumstances.

Here are some of the most common methods:

  • Affiliate marketing: Include affiliate links in your blog posts from any e-commerce store, and earn a commission whenever someone clicks on them and makes a purchase.
  • Sponsored posts: Team up with brands and businesses and write sponsored content about their products or services.
  • Advertising: Place ads on your blog, and earn money every time someone clicks on them.
  • Selling products: Use your blog to promote and sell your own fashion products, like clothes, jewelry, or accessories. This is also great for starting your fashion startups.

These are just a few of the ways you can make money from your fashion blog. Experiment with different methods, and see what works best for you and your blog.

How Much Does It Cost To Start A Fashion Blog?

One of the great things about starting a blog is that it doesn’t have to be very expensive. With WordPress and the help or Bluehost, you can literally create a fashion blog within a few minutes!

If you’re using WordPress, then all you’ll need to pay for is web hosting and a domain name. This will usually cost less than $100 per year.

Of course, you can also choose to spend more money on your blog if you want to:

You could hire a professional photographer to take pictures of your outfits, or invest in some high-quality equipment like a DSLR camera and a nice microphone for recording video content.

But these things are not necessary to start a fashion blog – you can definitely get by without them!

Check out the current fashion blog web hosting offer by Bluehost. It includes 1-click WordPress installation and a lot of free bonuses such as a domain name.

Social Media Tips For Fashion Bloggers

fashion blog marketing and tips

If you’re thinking about starting a fashion blog, one of the first things you need to do is build up your social media following.

Platforms like Facebook, Instagram, Pinterest, and Twitter are essential for promoting your content and connecting with potential readers.

Here are a few tips to get started:

  • Use hashtags to reach a wider audience. When you use relevant hashtags, your posts will be more likely to show up in search results.
  • Connect with other bloggers and influencers in your niche. Comment on their Instagram posts, share their content and collaborate whenever possible.
  • Engage with your followers regularly. Respond to comments and questions, and run giveaways or contests periodically to keep people coming back for more.
  • Pinterest is also an excellent platform for promoting fashion blogs. You can create pins with images from your blog posts and link them back to your website.
  • Keep your Instagram feed in alignment with your blog. For instance, you can post an excerpt of your blog post on Instagram and redirect readers to your blog through a link.

By following these simple tips, you can quickly build up a strong social media presence that will help you reach your blogging goals. So what are you waiting for? Start posting and get those followers!

How To Drive Web Traffic To Your Fashion Blog?

There are a few key ways fashion bloggers can drive traffic to their blogs:

  • Make sure that your blog is well-designed and easy to navigate.
  • Promote your blog on social media platforms like Twitter, Facebook, and your Instagram feed.
  • Try guest posting on other fashion blogs or websites.

If you do all of these things, you should see a significant increase in traffic to your fashion blog!

How To Become A Successful Blogger?

There’s no one answer to that question, unfortunately. However, there are some key things you can do to give yourself a better chance at success:

  • First and foremost, you need to have a passion for fashion. If you don’t love clothes, shoes, and all things style, then it’ll be challenging to maintain a successful blog.
  • Second, you need to be unique. There are millions of fashion blogs out there, so what will make yours stand out? Be sure to find your niche and focus on what makes you different.
  • Third, you need to be consistent. Posting new content regularly is critical if you want people to keep coming back to your site.
  • And finally, don’t forget the power of social media. Platforms like Instagram and Pinterest can be substantial traffic drivers to your blog.

If you can master those four things, you’ll be well on your way to starting a successful fashion blog!

Optimize Your Fashion Blog For SEO

fashion blog SEO tips

To ensure that your fashion blog is successful, you need to make sure it is optimized for search engines. This means including relevant keywords in your content, titles, and descriptions.

Tools to use for Search Engine Optimization:

If you’re serious about starting a fashion blog, then follow these tips, and you’ll be on your way to success!

With these tools, you can help your fashion blog rank higher in search engine results pages, driving more traffic – and potential customers – to your site.

Do's & Don'ts Of Starting A Fashion Blog

fashion blog starting

Here are a few things you should do if you want to start a fashion blog that will actually make money.


  • Find your niche and focus on it. Find what makes you unique and use that to your advantage.
  • Use social media channels to your benefit by promoting your content and connecting with other bloggers and potential customers.
  • Don’t be afraid to put in the work – it takes time and effort to build a successful blog!

Now let’s take a look at a few things you shouldn’t do when starting a fashion blog.


  • One of the biggest mistakes you can make is not being consistent with your content.
    • If you only post once in a while, or if your posts are all over the place, it will be hard to attract and keep readers.
  • Another mistake is not promoting your blog enough.
    • If no one knows your blog exists, it’s going to be pretty tough to make any money from it.
  • And finally, don’t give up!
    • Building your own blog takes a lot of time and dedication, but it’s definitely possible if you stay focused and work hard.

Get Your Fashion Blog Started with Bluehost

Trending Tips For Fashion Bloggers

By following these simple tips, you can develop a flourishing fashion blog that is sure to turn heads.

Focus on curating a signature style. – This doesn’t mean you have to be super-trendy; instead, try to develop a look that is distinctly your own.

Don’t be afraid to experiment. – Fashion is all about taking risks and trying new things, so don’t be afraid to push the envelope.

Keep your content fresh and exciting. – Regularly mixing up your content will keep your readers coming back for more.

So there you have it – a few tips on how to start a fashion blog that will actually make money.

What Does It Take To Be A Successful Fashion Blogger?

how to start a successful fashion blog

There’s no denying that bloggers have taken the fashion world by storm.

These stylish trendsetters have managed to build sizable followings by sharing their unique sense of fashion with the world.

And since you’re looking to start your own fashion blog, it is vital to know what are the qualities that make successful bloggers stand out from the crowd.

  • They tend to have a strong personal brand a.ka. their style. They know what looks good on them, and they stick to it.
  • They are usually very well-connected. They know the right people and have their finger on the pulse of the latest trends.
  • They are often early adopters of new trends. They are always on the lookout for new styles and are quick to jump on any new fashion bandwagon.
  • They are usually very active on social media. They use platforms to share their outfits and connect with their followers.

All of these factors come together to make them famous fashion bloggers.

How Can You Become One Of Them?

Of course, your next question is how you can join these trendsetters, so here you go.

how to become successful fashion blogger

Follow these tips, and you’ll be on your way to becoming a successful fashion blogger in no time!

  • Pick a catchy fashion blog domain name and create cohesive branding.
  • Have a clear focus for your content and stick to it.
  • Build up relationships with online stores and fashion influencers.
  • Stay on top of new trends and be quick to adopt them.
  • Make use of social media platforms to connect with your followers.
  • Don’t use a free web host. We recommend Bluehost or Hostinger.

How To Build Relationships With Other Bloggers And Fashion Industry Insiders?

Attend Fashion Events

One of the best ways to build relationships with other fashion and style influencers is to attend fashion events.

This will give you the opportunity to meet people in person and get to know them better.

Connect Through Social Media channels

You can also use social media platforms to connect with other fashion bloggers and industry insiders.

Many fashion bloggers host Twitter chats or Instagram takeovers, which are great ways to connect with new people.

Reach Out Personally

Finally, don’t be afraid to reach out to people directly via email or social media.

Most people are happy to connect with fellow bloggers and help each other out!

FAQs On How To Start A Fashion Blog

Here are answers to some frequently asked questions that will help you get started.

how to start a fashion blog on WordPress

1. How do I start a fashion blog?

The first step is to choose a blogging platform. There are many different platforms out there, but we recommend WordPress.

Once you’ve chosen your platform, it’s time to pick a domain name and web hosting.

Your domain name should be something catchy and memorable, and your web hosting will store all of your blog’s files.

2. What do I need to write about on my fashion blog?

Fashion blogs can be about anything related to fashion, from personal styling hacks and outfit-of-the-day photos to trend reports and shopping guides.

You can also write about your favorite fashion designers or start a series on how to put together a capsule wardrobe. The possibilities are endless!

3. Do I need to be a professional photographer to start a fashion blog?

Not at all! While beautiful photos are certainly an essential part of any fashion blog, you don’t need to be a professional photographer to get started.

In fact, many successful fashion bloggers started out by taking photos with their phone cameras.

If you don’t have access to a professional camera, there are lots of photo editing apps that can help you make your photos look great.

4. Who can start a fashion blog?

Almost anyone! You don’t need to be a professional fashionista or have years of experience in the industry as a fashion consultant to start a fashion blog.

All you need is a passion for fashion, a unique perspective, and the ability to articulate your ideas clearly. If you have those things, then you’re well on your way to starting a successful fashion blog.

5. I’m not a fashion expert; can I still start a fashion blog?

Of course! Your personal style is what makes your blog unique. You don’t need to be a fashion expert to start a fashion blog.

Just write about the topics you’re passionate about and share your own photos and stories on your blog.

Hopefully, this has answered some of your questions about how to start a fashion blog.

How to Start a Fashion Blog - Wrapping Up

how to start a fashion blog, final thoughts

If you’re still not sure where to begin or how to start a fashion blog, we recommend checking out some of your favorite fashion blogs for inspiration. And remember, the most important thing is having fun and being creative!

If you decide that fashion blogging is not for you, you might also be interested in our guides on how to start a travel blog, a food blog or starting a tech blog on our website.

Don’t give up, and always keep learning and growing as a blogger! And there you have it!

Now you know how to start a fashion blog (and make money from it). So what are you waiting for? Get out there and start blogging!

Setup and Start Your Fashion Blog Now

Do you have what it takes to start a fashion blog? Share your tips in the comments below!

About Me
About Me

Hi! I'm Tim Schroeder the founder of

I've been creating blogs and business websites for the last 20 years. I'm passionate about blogging and online business in general. Based on my years of experience, I hope to help you learn how to blog and ultimately turn your website into a thriving online business.

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